Immortal Reserve 12 Eau de Cologne 16.9oz Inspired by Acqua di Gio

The aquatic classic every shop should carry.

Immortal Reserve 12 Eau de Cologne is a 16.9 oz barbershop cologne inspired by Acqua di Gio, the clean aquatic profile that has been a default men's fragrance for decades. It is the least risky scent on the back bar: fresh, familiar and inoffensive on any client in any season. The large bottle makes it viable as a finishing splash on every service.

• Fresh aquatic profile: clean and light, familiar to nearly every client.
• Works year round: not tied to a season the way sweet or heavy scents are.
• Long-lasting: stays present through the working day.
• 16.9 oz bottle: service-size for use at the chair.

Questions Barbers Ask

Is an aquatic scent too plain?

It is the safest option, not the most exciting one. That is exactly why it belongs on a shop's back bar next to something bolder.

Is it the designer fragrance?

No — it is an inspired-by cologne in the same scent family, made for barbershop use.

Why Barbers Love It

You never have to ask permission before using it, which on a busy day is worth more than a distinctive scent.

About Immortal NYC

Immortal NYC produces barbershop colognes, aftershave balsams and styling products.

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