American Crew Matte Clay 3oz – Medium Hold Matte Finish Texturizing Clay

Texture with no shine and nothing left behind.

American Crew Matte Clay is a medium-hold styling clay that builds texture and separation with a completely matte finish. It is the product for cropped cuts, textured fringes and any style that should look like hair rather than product. Medium hold means it stays reworkable through the day and rinses out without the greasy residue heavier clays leave behind.

• Visible texture and separation on short to medium hair
• A matte finish that reads natural rather than styled
• Reworkable hold, so the style can be adjusted after lunch
• Washes out clean without buildup on the scalp
• Well suited to straight and wavy hair textures

Specifications

• Size: 3 oz
• Hold: Medium
• Finish: Matte
• Best for: Short to medium length, straight to wavy hair

Questions Barbers Ask

Clay or paste — what is the difference?

Clay gives a drier, more matte, more textured result with a bit more grip. Paste is smoother and more pliable with a slightly softer finish. For a modern textured crop, clay is usually the answer.

Should it go on wet or dry hair?

Dry or towel-dried. Clay works best with something to grip; applying it to soaking hair dilutes the hold and the texture.

Does it cause buildup?

It is formulated to rinse clean. Buildup usually comes from applying too much and skipping shampoo — warm a small amount in the palms and work from the mid-lengths.

Why Barbers Love It

It makes a fresh crop look like it does in the mirror at the shop three days later. That is what turns a styling product into a repeat retail sale.

About American Crew

American Crew is a professional men's grooming line developed for barbers, covering styling, grooming and shave products.

Your Barber Connect – Stocked. Connected. Barber Approved. 💈

• Fast Shipping
• Authorized Dealer
• Manufacturer Warranty