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American Crew Hair Forming Cream 3oz – Medium Hold, Natural Shine Styler

American Crew Hair Forming Cream 3oz – Medium Hold, Natural Shine Styler

Regular price $14.99
Regular price Sale price $14.99
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Definition for waves and curls, without the wet look.

American Crew Hair Forming Cream is a medium-hold, medium-shine styling cream that works across straight through to curly hair. Cream is the right format when the goal is definition rather than structure — it separates waves and curls and adds a healthy shine without the stiffness of a gel or the drag of a wax. It suits short to medium lengths and everyday wear.

  • Curls and waves defined and separated rather than clumped
  • Natural, healthy shine that stops short of looking greasy
  • Flexible medium hold that stays touchable all day
  • Works across straight, wavy and curly hair types
  • Easy to distribute evenly, even on thick hair

Specifications

  • Size: 3 oz
  • Hold: Medium
  • Finish: Medium shine
  • Best for: Short to medium length, all hair types

Questions Barbers Ask

Cream or pomade for a wavy client?

Cream. It defines and separates the wave pattern with a natural finish; pomade slicks it down and adds gloss.

Damp or dry?

Damp hair, for curls and waves. Working cream through damp hair before drying is what sets the definition; adding it to dry hair mostly adds shine.

Does it work on thick, coarse hair?

Yes. It spreads easily enough to distribute through dense hair, which is where stiffer products tend to sit on the surface.

Why Barbers Love It

It is the product that finally answers the client with waves who hates gel. Definition, movement, no crunch — and it is easy to demonstrate in the chair.

About American Crew

American Crew makes professional men's grooming products designed for the barbershop, from styling creams through to shave and beard care.

Your Barber Connect – Stocked. Connected. Barber Approved. 💈

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