{"title":"Layrite","description":null,"products":[{"product_id":"layrite-natural-matte-cream-4-25oz-flexible-hold","title":"Layrite Natural Matte Cream 4.25oz – Flexible Hold","description":"\u003cp\u003eThe soft option for clients who want it to look like they did nothing.\u003c\/p\u003e\u003cp\u003eLayrite Natural Matte Cream is a 4.25oz styling cream giving flexible hold with a soft matte finish, made for casual textured looks on fine to medium-thick hair. It is the lightest of Layrite's matte range — shape without structure, texture without commitment. The style stays adjustable all day rather than being locked in at the start.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCasual, natural styles get definition without any visible product weight.\u003c\/li\u003e\n\u003cli\u003eThe soft matte finish removes shine completely for a lived-in look.\u003c\/li\u003e\n\u003cli\u003eFlexible hold means clients can reshape by hand whenever they want.\u003c\/li\u003e\n\u003cli\u003eFine hair keeps its movement instead of being flattened by a heavier product.\u003c\/li\u003e\n\u003cli\u003eThe 4.25oz jar is the standard Layrite size and gives long retail value.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSize: 4.25 oz\u003c\/li\u003e\n\u003cli\u003eHold: Flexible\u003c\/li\u003e\n\u003cli\u003eFinish: Natural matte\u003c\/li\u003e\n\u003cli\u003eHair type: Fine to medium-thick\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eMatte Cream or Cement Clay?\u003c\/h3\u003e\u003cp\u003eCream is softer and more natural. Clay grips harder and builds more structure. Recommend cream for loose, casual styles.\u003c\/p\u003e\u003ch3\u003eDamp or dry hair?\u003c\/h3\u003e\u003cp\u003eDamp for a smoother, softer result. Dry for more separation and texture.\u003c\/p\u003e\u003ch3\u003eWill it hold thick hair?\u003c\/h3\u003e\u003cp\u003eIt is built for fine to medium-thick hair. Very coarse or heavy hair needs a stronger clay or pomade.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt is what you use on the client who says their hair looks too done. This never does.\u003c\/p\u003e\u003ch3\u003eAbout Layrite\u003c\/h3\u003e\u003cp\u003eLayrite makes water-soluble pomades, creams and clays rooted in traditional American barbering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Your Barber Connect","offers":[{"title":"Default Title","offer_id":43730174148650,"sku":null,"price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Layrite_Natural_Matte_Cream_4.25oz_styling_product.webp?v=1760952304"},{"product_id":"layrite-superhold-pomade-4-25-oz-extra-strong-hold-for-thick-unruly-hair","title":"Layrite Superhold Pomade 4.25 oz – Extra Strong Hold for Thick, Unruly Hair","description":"\u003cp\u003eFor the hair that has beaten every other product you have tried.\u003c\/p\u003e\u003cp\u003eLayrite Superhold Pomade is a 4.25oz water-soluble pomade built for coarse, curly, thick and hard-to-control hair that ordinary pomade cannot hold. It delivers extreme control with a clean finish and still rinses out with water. Frizz gets tamed at the same time as the shape gets set.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThick and unruly hair finally holds a deliberate shape for a full day.\u003c\/li\u003e\n\u003cli\u003eCurly and coarse texture gets smoothed and controlled rather than half-managed.\u003c\/li\u003e\n\u003cli\u003eShine comes with the hold for a polished, finished look.\u003c\/li\u003e\n\u003cli\u003eWater-soluble formula washes out cleanly despite the extreme hold level.\u003c\/li\u003e\n\u003cli\u003eFrizz and flyaways lay down instead of escaping through the afternoon.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSize: 4.25 oz\u003c\/li\u003e\n\u003cli\u003eHold: Extra strong\u003c\/li\u003e\n\u003cli\u003eBase: Water-soluble\u003c\/li\u003e\n\u003cli\u003eHair type: Thick, coarse, curly, unruly\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eIs it too strong for fine hair?\u003c\/h3\u003e\u003cp\u003eUsed sparingly it works, but Layrite Original is the better match for fine to medium hair.\u003c\/p\u003e\u003ch3\u003eDoes it leave a greasy feel?\u003c\/h3\u003e\u003cp\u003eNo — it is water-soluble, so it holds like a heavy pomade but rinses like a gel.\u003c\/p\u003e\u003ch3\u003eBest applied wet or dry?\u003c\/h3\u003e\u003cp\u003eTowel-dried hair. Damp application spreads it further and gives the most reliable hold on coarse hair.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt is the jar you reach for when a client says nothing holds their hair. It usually ends the conversation.\u003c\/p\u003e\u003ch3\u003eAbout Layrite\u003c\/h3\u003e\u003cp\u003eLayrite produces water-soluble pomades, clays and creams designed for professional barbershop use.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Layrite","offers":[{"title":"Default Title","offer_id":43890793938986,"sku":null,"price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Layrite_Superhold_Pomade_4.25_oz_Strong_Hold_Hair_Pomade.webp?v=1765305733"},{"product_id":"layrite-original-pomade-4-25oz-all-day-hold-water-based-styling-cream","title":"Layrite Original Pomade 4.25oz – All-Day Hold, Water-Based Styling Cream","description":"\u003cp\u003eClassic pomade finish that rinses out with plain water.\u003c\/p\u003e\u003cp\u003eLayrite Original Pomade is a 4.25oz water-soluble pomade delivering firm, flexible hold with the polished finish of a traditional grease — without the traditional grease problem. Water-soluble chemistry is the defining feature: it gives the classic look and then washes out in the shower instead of requiring three shampoos. It suits fine to medium hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eClients get the classic combed, polished barbershop finish that started the pomade revival.\u003c\/li\u003e\n\u003cli\u003eIt washes out with water, so no clarifying shampoo and no pillowcase damage.\u003c\/li\u003e\n\u003cli\u003eFirm but flexible hold keeps a part or a slick back in place all day.\u003c\/li\u003e\n\u003cli\u003eFine to medium hair holds a shape without being weighed into flatness.\u003c\/li\u003e\n\u003cli\u003eThe 4.25oz jar is the standard Layrite size and lasts a client for months.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSize: 4.25 oz\u003c\/li\u003e\n\u003cli\u003eHold: Firm, flexible\u003c\/li\u003e\n\u003cli\u003eBase: Water-soluble\u003c\/li\u003e\n\u003cli\u003eHair type: Fine to medium\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eWhy choose a water-based pomade over an oil-based one?\u003c\/h3\u003e\u003cp\u003eOil-based pomades build up, stain pillows and take repeated washes to remove. Water-based gives the same look and rinses clean.\u003c\/p\u003e\u003ch3\u003eOriginal or Superhold?\u003c\/h3\u003e\u003cp\u003eOriginal for fine to medium hair and everyday styling. Superhold for thick, coarse or unruly hair that fights back.\u003c\/p\u003e\u003ch3\u003eHow is it applied?\u003c\/h3\u003e\u003cp\u003eWarm a small amount between the palms and work through towel-dried hair, then comb into shape.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt is the pomade that convinced a generation of clients that pomade was not a mistake. Still the safest recommendation on the shelf.\u003c\/p\u003e\u003ch3\u003eAbout Layrite\u003c\/h3\u003e\u003cp\u003eLayrite is a barbershop brand from California known for water-soluble pomades built on classic barbering formulas.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Layrite","offers":[{"title":"Default Title","offer_id":43892292223018,"sku":null,"price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Layrite_Original_Pomade_4.25oz_Water-Based_Hair_Styling.webp?v=1765367096"},{"product_id":"layrite-cement-clay-4-25oz-strong-hold-matte-finish-styling-clay","title":"Layrite Cement Clay 4.25oz – Strong Hold Matte Finish Styling Clay","description":"\u003cp\u003eCement-grade grip with a completely dry finish.\u003c\/p\u003e\u003cp\u003eLayrite Cement Clay is a 4.25oz strong-hold styling clay that delivers maximum control with a matte, shine-free result. It is aimed at fine to medium-thick hair that needs structure — messy textures, dry-finish quiffs, anything that has to survive a full day without dropping. Clay grips at the root rather than coating the strand, which is why it lifts as it holds.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStructured and messy styles hold their shape from the first client of the day to the last.\u003c\/li\u003e\n\u003cli\u003eThe dry matte finish keeps hair looking natural rather than waxed or wet.\u003c\/li\u003e\n\u003cli\u003eFine hair reads noticeably thicker once the clay is worked through.\u003c\/li\u003e\n\u003cli\u003eHold stays flexible enough to reshape rather than locking rigid.\u003c\/li\u003e\n\u003cli\u003eThe 4.25oz jar is the standard Layrite size and lasts clients months.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSize: 4.25 oz\u003c\/li\u003e\n\u003cli\u003eHold: Strong\u003c\/li\u003e\n\u003cli\u003eFinish: Matte\u003c\/li\u003e\n\u003cli\u003eHair type: Fine to medium-thick\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eCement Clay or Superhold Pomade?\u003c\/h3\u003e\u003cp\u003eClay for dry, matte, textured looks. Superhold for slick, shiny styles that need extreme hold.\u003c\/p\u003e\u003ch3\u003eHow do I apply it evenly?\u003c\/h3\u003e\u003cp\u003eScrape a small amount, warm it fully between the palms until it thins, then work through dry hair from back to front.\u003c\/p\u003e\u003ch3\u003eDoes it wash out easily?\u003c\/h3\u003e\u003cp\u003eLayrite products are formulated to rinse with water rather than requiring a degreasing wash, which is a large part of their appeal.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eClients who hate the feel of product still like clay, because it disappears into the hair and only the shape remains.\u003c\/p\u003e\u003ch3\u003eAbout Layrite\u003c\/h3\u003e\u003cp\u003eLayrite is a California barbershop brand producing water-soluble pomades, clays and creams designed around traditional barbering.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Layrite","offers":[{"title":"Default Title","offer_id":43946442686506,"sku":null,"price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/LayriteCementClay4.25oz....webp?v=1767873362"}],"url":"https:\/\/www.yourbarberconnectstore.com\/collections\/layrite.oembed","provider":"Your Barber Connect","version":"1.0","type":"link"}