{"title":"Immortal NYC","description":"\u003cp\u003e\u003cstrong\u003eImmortal NYC\u003c\/strong\u003e combines modern style with professional performance, offering premium hair styling products, colognes, aftershaves, beard care, and grooming essentials. Browse our complete selection of genuine Immortal NYC products designed to help barbers and clients achieve confident style with lasting results.\u003c\/p\u003e","products":[{"product_id":"immortal-nyc-strawberry-hair-wax","title":"Immortal NYC Strawberry Hair Wax – Volumizing Hold \u0026 Clean Finish Styler","description":"\u003cp\u003eVolume, control and a scent clients comment on.\u003c\/p\u003e\u003cp\u003eImmortal NYC Strawberry Hair Wax is a lightweight volumising styling wax that shapes and defines without stiffness, finished with a fresh strawberry fragrance. The light body is what makes it useful on flat or fine hair — it builds fullness instead of pressing the style down. The scent is part of the sell: clients remember the products that smell good in the chair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds fullness:\u003c\/strong\u003e lifts and builds body rather than weighing hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible hold:\u003c\/strong\u003e shapes and defines while keeping the hair movable.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean finish:\u003c\/strong\u003e no heavy residue or greasy look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFresh strawberry scent:\u003c\/strong\u003e a distinctive fragrance clients notice and ask about.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to work:\u003c\/strong\u003e spreads smoothly through short and medium lengths.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eIs it strong enough for a structured style?\u003c\/h3\u003e\u003cp\u003eIt is a light-to-medium hold wax built around volume. For rigid shapes, use a firm hold wax or pomade instead.\u003c\/p\u003e\u003ch3\u003eWhich hair types benefit most?\u003c\/h3\u003e\u003cp\u003eFine and flat hair, where the priority is fullness rather than lockdown.\u003c\/p\u003e\u003ch3\u003eWill the scent clash with a client's cologne?\u003c\/h3\u003e\u003cp\u003eIt is a sweet fragrance, so it is noticeable. On clients who wear strong cologne, a neutral-scented wax is the safer choice.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eProducts that smell good sell themselves off the back bar. This one gets picked up by clients who were not shopping.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces professional styling waxes, pomades and grooming products for barbershops.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42787575169066,"sku":"","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_NYC_Strawberry_Hair_Wax.jpg?v=1746804092"},{"product_id":"immortal-nyc-iconic-man-cream-pomade","title":"Immortal NYC Iconic Man Cream Pomade – Flexible Hold \u0026 Natural Shine","description":"\u003cp\u003eClean control without the grease.\u003c\/p\u003e\u003cp\u003eImmortal NYC Iconic Man Cream Pomade is a 150 ml (5.07 oz) cream-based pomade delivering reliable hold with natural shine and moisture resistance. The cream base is what keeps it from looking heavy: it shapes and controls while the finish stays natural rather than wet. Moisture resistance means the style survives sweat and humidity rather than dropping the moment the client steps outside.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural-looking shine:\u003c\/strong\u003e a polished finish without the greasy look of an oil pomade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDependable hold:\u003c\/strong\u003e controls the shape through a full day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStands up to moisture:\u003c\/strong\u003e resists humidity and sweat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCream base:\u003c\/strong\u003e spreads easily and washes out without a fight.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e150 ml \/ 5.07 oz jar:\u003c\/strong\u003e service-size for behind the chair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eCream pomade or gel?\u003c\/h3\u003e\u003cp\u003eCream for a natural finish and comfortable feel; gel when the client wants a hard-set, high-shine look.\u003c\/p\u003e\u003ch3\u003eDamp or dry hair?\u003c\/h3\u003e\u003cp\u003eDamp hair gives the smoothest result and the most even distribution.\u003c\/p\u003e\u003ch3\u003eIs it good for a side part?\u003c\/h3\u003e\u003cp\u003eYes — it holds a comb line without going crunchy, which is exactly what a clean part needs.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt suits the client who wants to look tidy rather than styled, which is most of the chairs in most shops.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes professional men's grooming products for barbers, including cream pomades, waxes and colognes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42787656761386,"sku":"","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/2E1F3BAF-CD24-4C0E-8BDE-F6D063AE2D2E.jpg?v=1746805769"},{"product_id":"immortal-matte-look-hair-wax-5-07oz","title":"Immortal Matte Look Hair Wax 5.07oz – Strong Hold Natural Finish","description":"\u003cp\u003eHold you can feel, shine you cannot see.\u003c\/p\u003e\u003cp\u003eImmortal Matte Look Hair Wax is a 5.07 oz styling wax that delivers strong hold with a completely shine-free finish. It is built for the modern barbershop look: texture and structure that make a fresh cut read sharp in daylight and on camera, without the greased-back gloss of a traditional pomade. 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It is especially good for clients who think their hair looks greasy with pomade.\u003c\/p\u003e\u003ch3\u003eWet or dry application?\u003c\/h3\u003e\u003cp\u003eDry for the most matte, textured effect. Slightly damp if you want more control and a smoother shape.\u003c\/p\u003e\u003ch3\u003eWill it hold thick, coarse hair?\u003c\/h3\u003e\u003cp\u003eYes for shape and texture. For heavy hair that needs to stand up, a firmer hold product is a better match.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eMatte is the finish clients ask for by name now. This is the tub that answers the request without a conversation.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes professional men's styling products for barbershops, including waxes, pomades and texturising powders.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42806177431594,"sku":"","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_Matte_Look_Hair_Wax_5.07oz_Strong_Hold_Matte_Styling_Wax.jpg?v=1780424129"},{"product_id":"immortal-one-in-a-million-hair-wax-5-07oz","title":"Immortal One In A Million Hair Wax 5.07oz – Strong Hold Styling Wax","description":"\u003cp\u003eOne tub, most of your clients.\u003c\/p\u003e\u003cp\u003eImmortal One In A Million Hair Wax is a 5.07 oz strong-hold styling wax that delivers clean control and a polished finish with enough flexibility to restyle. It is a general-purpose service wax: firm enough to shape a quiff or a side part, forgiving enough that it will not seize the hair into a block. Keep it on the station as the default for everyday cuts.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eReliable everyday hold:\u003c\/strong\u003e shapes and holds without stiffening the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePolished finish:\u003c\/strong\u003e leaves the cut looking finished rather than product-heavy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDefined styling:\u003c\/strong\u003e creates clean shapes and separation on short and medium hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible all day:\u003c\/strong\u003e clients can rework it with their fingers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5.07 oz tub:\u003c\/strong\u003e sized for repeated service use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eHow does it compare to a matte wax?\u003c\/h3\u003e\u003cp\u003eThis finishes with more polish; a matte wax finishes completely dry. Choose by what the client wants the cut to look like in daylight.\u003c\/p\u003e\u003ch3\u003eHow do I stop wax clumping?\u003c\/h3\u003e\u003cp\u003eRub it between your palms until it warms and turns slick before it goes anywhere near the hair.\u003c\/p\u003e\u003ch3\u003eWill it hold coarse hair?\u003c\/h3\u003e\u003cp\u003eFor shaping, yes. Very coarse hair that needs to stand up does better with a maximum-hold product.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt is the tub you can hand to any barber on the floor and know the finish will be consistent.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC supplies barbershops with professional styling waxes, pomades and finishing products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42806958063658,"sku":"","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_One_In_A_Million_Hair_Wax_5.07oz_Professional_Styling_Wax.jpg?v=1780427291"},{"product_id":"immortal-captain-black-hair-wax-5-07oz","title":"Immortal Captain Black Hair Wax 5.07oz – Strong Hold Styling Wax","description":"\u003cp\u003eStrong hold with a barbershop finish.\u003c\/p\u003e\u003cp\u003eImmortal Captain Black Hair Wax is a 5.07 oz professional styling wax that delivers firm hold and defined texture for classic and modern cuts alike. It is the do-everything tub in the Immortal range: enough grip for a pompadour, enough flexibility to work a textured crop, with a scent and finish that reads barbershop rather than drugstore. Use it as your default service wax behind the chair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirm, dependable hold:\u003c\/strong\u003e keeps pompadours, crops and side parts standing through the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDefined texture:\u003c\/strong\u003e separates and shapes rather than gluing hair flat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlexible control:\u003c\/strong\u003e restyle with your fingers without reapplying product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks across hair types:\u003c\/strong\u003e handles straight, wavy and coarse hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eService-size tub:\u003c\/strong\u003e 5.07 oz built for behind-the-chair use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eHow do I get a wax to spread evenly?\u003c\/h3\u003e\u003cp\u003eWarm it fully between your palms until it turns slick, then apply from the back forward. Cold wax lands in clumps.\u003c\/p\u003e\u003ch3\u003eDamp or dry hair?\u003c\/h3\u003e\u003cp\u003eDamp for control and smoothness, dry for maximum texture and grit.\u003c\/p\u003e\u003ch3\u003eDoes it wash out easily?\u003c\/h3\u003e\u003cp\u003eYes, with shampoo. Waxes need a proper wash rather than a rinse, especially on fine hair.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt is the tub that stays open on the station all day, because it works on nearly every head that sits down.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces professional men's styling products — waxes, pomades, sprays and grooming essentials — for the barbershop trade.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42806978871338,"sku":"","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_Captain_Black_Hair_Wax_5.07oz_Professional_Strong_Hold_Styling_Wax.jpg?v=1780497186"},{"product_id":"immortal-volume-styling-powder-30gm","title":"Immortal NYC Volume \u0026 Styling Powder 30g – Matte Texture Hair Powder","description":"\u003cp\u003eThirty grams of instant thickness.\u003c\/p\u003e\u003cp\u003eImmortal NYC Volume \u0026amp; Styling Powder is a 30 g lightweight styling powder that adds lift, texture and a matte finish without any of the weight of a paste. It is the fastest fix in the shop for flat or fine hair: tap it at the roots, work it in, and the hair stands where it would otherwise lie down. The larger 30 g size makes it economical for service use as well as retail.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant root lift:\u003c\/strong\u003e volume where wax and pomade cannot reach.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte finish:\u003c\/strong\u003e a dry, natural look with zero shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeightless texture:\u003c\/strong\u003e grip and body without heaviness or buildup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbsorbs oil:\u003c\/strong\u003e keeps hair looking clean and freshly washed.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e30 g size:\u003c\/strong\u003e larger than a pocket powder, sized for the station.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eHow do I avoid clumps?\u003c\/h3\u003e\u003cp\u003eTap a small amount into your palms or straight onto dry roots and work it in with your fingertips. Never squeeze a pile into one spot.\u003c\/p\u003e\u003ch3\u003eCan it be used with other products?\u003c\/h3\u003e\u003cp\u003eYes — powder at the root and wax or pomade through the ends is a standard combination.\u003c\/p\u003e\u003ch3\u003eDry hair only?\u003c\/h3\u003e\u003cp\u003eYes. On damp hair styling powder clumps instead of dispersing.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eClients with fine hair see the difference in the mirror before you have finished. It is the easiest retail sale in the shop.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces professional styling powders, waxes and pomades for barbers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. 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It works the same way any good styling powder does — grip and body at the root with no weight — with the added benefit that the client smells the scent every time they touch their hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eImmediate lift:\u003c\/strong\u003e raises flat hair at the roots in seconds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte definition:\u003c\/strong\u003e texture and separation with no shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo heaviness:\u003c\/strong\u003e hold without the buildup of a paste or wax.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature fragrance:\u003c\/strong\u003e carries the One Million scent through the style.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePocket-size 20 g:\u003c\/strong\u003e small enough for a client to carry for touch-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eHow is this different from the standard volume powder?\u003c\/h3\u003e\u003cp\u003eThe performance is the same idea; this one carries the One Million fragrance and comes in a smaller 20 g size.\u003c\/p\u003e\u003ch3\u003eHow much should I use?\u003c\/h3\u003e\u003cp\u003eVery little. Build up in small taps — powder always goes further than it looks.\u003c\/p\u003e\u003ch3\u003eWill it show on dark hair?\u003c\/h3\u003e\u003cp\u003eWork it in fully at the roots. If a client has very dark hair and is sensitive to any cast, a black-tinted powder is the safer option.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eVolume plus scent is a strong retail combination — clients buy it for the lift and re-buy it for the smell.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes professional styling powders, waxes, pomades and colognes for barbershops.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. 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It gives you a recognisable, long-lasting fragrance to close a service with, in a bottle size that makes using it on every client realistic. Reserve 01 is the sweeter, brighter option in the Immortal cologne line.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecognisable signature scent:\u003c\/strong\u003e a profile clients already know and like.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting on skin:\u003c\/strong\u003e stays with the client well past the appointment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eService-ready size:\u003c\/strong\u003e 16.9 oz for use at the chair, not just retail.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinishes any service:\u003c\/strong\u003e works after a cut, a shave or a beard trim.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSells at the counter:\u003c\/strong\u003e clients ask for it once they have smelled it.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eCologne or aftershave balsam at the end of a shave?\u003c\/h3\u003e\u003cp\u003eBalsam first to calm the skin, cologne after to finish. Applying a cologne directly to freshly shaved skin will sting.\u003c\/p\u003e\u003ch3\u003eIs this a copy of the designer fragrance?\u003c\/h3\u003e\u003cp\u003eIt is an inspired-by fragrance in the same family. It is not the designer product and is not sold as one.\u003c\/p\u003e\u003ch3\u003eHow should clients store it?\u003c\/h3\u003e\u003cp\u003eOut of sunlight and away from heat. Fragrance breaks down fastest on a sunny windowsill.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt makes a twenty-dollar haircut feel like a hundred-dollar experience for the price of a couple of sprays.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC supplies barbershops with colognes, aftershave balsams and professional styling products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42807052173354,"sku":"","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_Reserve_01_Eau_De_Cologne_16.9oz_Professional_Barber_Fragrance.jpg?v=1780503253"},{"product_id":"immortal-reserve-02-eau-de-cologne-16-9oz","title":"Immortal Reserve 02 Eau de Cologne 16.9oz Inspired by Paco Rabanne | Fast Ship","description":"\u003cp\u003eClean, confident and easy to sell.\u003c\/p\u003e\u003cp\u003eImmortal Reserve 02 Eau de Cologne is a 16.9 oz barbershop finishing cologne inspired by Paco Rabanne, built around a bold modern masculine profile with long-lasting freshness. The shop-size bottle is what makes it practical: a finishing splash on every client costs a fraction of a retail fragrance, and it turns the last minute of the service into something clients remember.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eModern, confident scent:\u003c\/strong\u003e a clean masculine profile that suits most clients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting freshness:\u003c\/strong\u003e holds on the skin past the end of the appointment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz shop bottle:\u003c\/strong\u003e economical enough to use on every chair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinishes any service:\u003c\/strong\u003e cut, shave or beard trim.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eIs this the designer fragrance?\u003c\/h3\u003e\u003cp\u003eNo. It is an inspired-by cologne in the same scent family, made for barbershop use.\u003c\/p\u003e\u003ch3\u003eHow should I apply it?\u003c\/h3\u003e\u003cp\u003eInto the palms first, then patted onto the neck. Never spray towards the face, and keep it off freshly shaved skin.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eA finishing splash costs pennies and is the detail clients describe when they recommend you.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces barbershop colognes, aftershave balsams and professional grooming products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42807091167274,"sku":"","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_NYC_Reserve_02_Eau_De_Cologne_16.9oz_Professional_Barber_Fragrance.jpg?v=1781018923"},{"product_id":"immortal-reserve-05-eau-de-cologne-16-9oz","title":"Immortal Reserve 05 Eau de Cologne 16.9oz Inspired by Armani Stronger With You","description":"\u003cp\u003eWarm and grown-up, for the client who has stopped wearing loud cologne.\u003c\/p\u003e\u003cp\u003eImmortal Reserve 05 Eau de Cologne is a 16.9 oz barbershop cologne inspired by Armani Stronger With You, with a warm, modern masculine profile. It sits at the sophisticated end of the range — closer to the skin, less shouty than the fresh sport fragrances — which makes it the right pick for older clients and evening appointments. The large bottle keeps it economical as a finishing scent.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarm, refined profile:\u003c\/strong\u003e a modern masculine scent that suits professional clients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWears close to the skin:\u003c\/strong\u003e present without dominating a room.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting:\u003c\/strong\u003e stays with the client through the day and evening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz bottle:\u003c\/strong\u003e shop size for regular service use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eWhich clients does this suit best?\u003c\/h3\u003e\u003cp\u003eClients in their thirties and up, and anyone who says most colognes are too strong or too sweet on them.\u003c\/p\u003e\u003ch3\u003eCologne or balsam first?\u003c\/h3\u003e\u003cp\u003eBalsam on the shaved skin, cologne after on the neck. Applying cologne directly to shaved skin stings.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eEvery shop needs one grown-up fragrance on the back bar. This is that bottle.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC supplies barbershops with colognes, aftershave balsams and grooming products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. 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It is the safest bottle in the range — the one you can use without asking, on a client you have never met, and know it will land well. That makes it the natural default finishing splash for a busy shop.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBroad appeal:\u003c\/strong\u003e a fresh, classic profile that suits almost any client.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean rather than sweet:\u003c\/strong\u003e refined enough for office and evening wear.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting:\u003c\/strong\u003e holds through the working day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz service bottle:\u003c\/strong\u003e sized for the chair, not just the shelf.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eWhich cologne should I make my house scent?\u003c\/h3\u003e\u003cp\u003eA fresh, neutral profile like this is the usual choice, because it works on the widest range of clients without asking first.\u003c\/p\u003e\u003ch3\u003eIs this the designer fragrance?\u003c\/h3\u003e\u003cp\u003eNo — it is an inspired-by cologne in the same family, made for barbershop finishing.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt is the bottle you reach for when you have no idea what the client likes, and it has never been the wrong answer.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces colognes, aftershave balsams and styling products for barbers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42807113875498,"sku":"","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/IMMORTAL_Reserve_06_Eau_De_Cologne_16.9oz_Premium_Barbershop_Fragrance.jpg?v=1780507238"},{"product_id":"immortal-reserve-07-eau-de-cologne-16-9oz","title":"Immortal Reserve 07 Eau de Cologne 16.9oz Inspired by Louis Vuitton","description":"\u003cp\u003eQuiet luxury on the back bar.\u003c\/p\u003e\u003cp\u003eImmortal Reserve 07 Eau de Cologne is a 16.9 oz barbershop cologne inspired by Louis Vuitton fragrance, built around a fresh, refined and modern profile. It is the understated premium option — the scent for clients who want something that reads expensive rather than loud. In a 16.9 oz bottle it stays practical as a finishing splash on every service.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefined, modern profile:\u003c\/strong\u003e luxury-inspired freshness rather than heavy sweetness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUnderstated presence:\u003c\/strong\u003e noticeable up close without filling a room.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting wear:\u003c\/strong\u003e stays on the skin well past the appointment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz shop bottle:\u003c\/strong\u003e economical for daily use behind the chair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eWho is this for?\u003c\/h3\u003e\u003cp\u003eClients who dislike obvious fragrances and want something cleaner and more discreet.\u003c\/p\u003e\u003ch3\u003eCan I layer it with a balsam?\u003c\/h3\u003e\u003cp\u003eYes — balsam first, cologne after. Layering makes any fragrance last noticeably longer.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt is the fragrance that makes a shop feel like a barbershop rather than a chain, without costing much per client.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes barbershop colognes, balsams and professional grooming products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42807119314986,"sku":"","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/IMMORTAL_Reserve_07_Eau_De_Cologne_16.9oz_Premium_Men_s_Fragrance.jpg?v=1780508159"},{"product_id":"immortal-samurai-spirit-reserve-eau-de-cologne-16-9oz","title":"IMMORTAL Samurai Spirit Reserve Eau De Cologne 16.9oz – Inspired by Tom Ford Lost Cherry","description":"\u003cp\u003eThe one clients cannot place — and cannot stop asking about.\u003c\/p\u003e\u003cp\u003eIMMORTAL Samurai Spirit Reserve Eau de Cologne is a 16.9 oz barbershop cologne inspired by Tom Ford Lost Cherry, with a distinctive cherry-led character that stands apart from every fresh and aquatic bottle on the shelf. It is the conversation-starter of the range: nobody guesses it, and everybody asks. Stock it as the scent that gives your shop a signature.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistinctive cherry-inspired profile:\u003c\/strong\u003e unlike anything else on a standard back bar.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMemorable:\u003c\/strong\u003e the fragrance clients ask about by the second visit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting:\u003c\/strong\u003e carries well into the evening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz service bottle:\u003c\/strong\u003e big enough to use on the floor daily.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eIs it too sweet for older clients?\u003c\/h3\u003e\u003cp\u003eIt is a gourmand-leaning scent, so it lands better with clients who like richer fragrances. Keep a fresh cologne alongside it for everyone else.\u003c\/p\u003e\u003ch3\u003eHow much should I apply?\u003c\/h3\u003e\u003cp\u003eA light application. Rich fragrances build on the skin, so less is genuinely more.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eShops get remembered by smell. This is the bottle that becomes the thing people describe about your shop.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes barbershop colognes, aftershave balsams and grooming products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42807123968042,"sku":"","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/IMMORTAL_Samurai_Spirit_Reserve_Eau_De_Cologne_16.9oz_Premium_Men_s_Fragrance.jpg?v=1780508863"},{"product_id":"immortal-venom-reserve-eau-de-cologne-16-9oz","title":"Immortal Venom Reserve Eau de Cologne 16.9oz Inspired by Kirke' by Tiziana Terenzi","description":"\u003cp\u003eExotic, rich and impossible to ignore.\u003c\/p\u003e\u003cp\u003eImmortal Venom Reserve Eau de Cologne is a 16.9 oz barbershop cologne inspired by Kirke by Tiziana Terenzi, a niche fragrance known for its bold, fruity intensity. This is the luxury-leaning bottle in the range — the one for clients who follow fragrance and are bored of designer classics. It comes in a shop-size bottle, so a niche-inspired scent stays affordable per client.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiche-inspired profile:\u003c\/strong\u003e distinct from the designer scents on every other back bar.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold presence:\u003c\/strong\u003e rich and exotic, with real projection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting:\u003c\/strong\u003e stays on the skin far past the appointment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz bottle:\u003c\/strong\u003e service-priced for use on the floor.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eWho should I use this on?\u003c\/h3\u003e\u003cp\u003eClients who talk about fragrance, and anyone who says designer colognes all smell the same to them.\u003c\/p\u003e\u003ch3\u003eDoes a bolder scent need less product?\u003c\/h3\u003e\u003cp\u003eYes. One application to the palms, patted onto the neck, is enough for a rich fragrance.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eFragrance-aware clients notice when a shop carries something they have not smelled a hundred times. That is a retail conversation waiting to happen.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces colognes, aftershave balsams and professional grooming products for barbershops.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. 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It is the least risky scent on the back bar: fresh, familiar and inoffensive on any client in any season. The large bottle makes it viable as a finishing splash on every service.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFresh aquatic profile:\u003c\/strong\u003e clean and light, familiar to nearly every client.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks year round:\u003c\/strong\u003e not tied to a season the way sweet or heavy scents are.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting:\u003c\/strong\u003e stays present through the working day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz bottle:\u003c\/strong\u003e service-size for use at the chair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eIs an aquatic scent too plain?\u003c\/h3\u003e\u003cp\u003eIt is the safest option, not the most exciting one. That is exactly why it belongs on a shop's back bar next to something bolder.\u003c\/p\u003e\u003ch3\u003eIs it the designer fragrance?\u003c\/h3\u003e\u003cp\u003eNo — it is an inspired-by cologne in the same scent family, made for barbershop use.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eYou never have to ask permission before using it, which on a busy day is worth more than a distinctive scent.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces barbershop colognes, aftershave balsams and styling products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42807138713642,"sku":"","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/IMMORTAL_Reserve_12_Eau_De_Cologne_16.9oz_Premium_Men_s_Fragrance.jpg?v=1780509937"},{"product_id":"immortal-reserve-02-aftershave-balsam-16-9oz","title":"Immortal Reserve 02 Aftershave Balsam 16.9oz Inspired by Paco Rabanne","description":"\u003cp\u003ePost-shave comfort with a scent that carries.\u003c\/p\u003e\u003cp\u003eImmortal Reserve 02 Aftershave Balsam is a 16.9 oz post-shave balm inspired by Paco Rabanne, made to calm freshly shaved skin while leaving a sophisticated masculine fragrance behind. Balsams work where splashes cannot: on clients whose necks flare up, a balm settles the skin instead of setting it on fire. The shop-size bottle makes it realistic to finish every shave properly.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfort after the blade:\u003c\/strong\u003e soothes and refreshes skin at the end of a shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance that stays:\u003c\/strong\u003e a refined masculine scent left on the skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKinder than an alcohol splash:\u003c\/strong\u003e suits sensitive and reactive skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz service size:\u003c\/strong\u003e economical for use on every shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHome routine ready:\u003c\/strong\u003e the same step clients can repeat daily.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eDo I still need a toner or a bump treatment?\u003c\/h3\u003e\u003cp\u003eFor clients prone to ingrown hairs, yes — use a salicylic toner first, then the balsam to finish and comfort.\u003c\/p\u003e\u003ch3\u003eHow much do I apply?\u003c\/h3\u003e\u003cp\u003eA small amount patted over the shaved area. A balsam should absorb, not sit on the surface.\u003c\/p\u003e\u003ch3\u003eCan I use it on the scalp?\u003c\/h3\u003e\u003cp\u003eYes, after a head shave or a skin fade where the clipper has been closest.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eClients judge a shave by how their neck feels at bedtime. A balsam is what buys you that verdict.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces aftershave balsams, colognes and professional grooming products for barbershops.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42807144382506,"sku":"","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/IMMORTAL_Reserve_02_Aftershave_Balsam_16.9oz_Professional_Post-Shave_Care.jpg?v=1780510462"},{"product_id":"immortal-reserve-02-aftershave-balsam-16-9oz-copy","title":"Immortal Aventura Reserve Eau de Cologne 16.9oz Inspired by Creed Aventus","description":"\u003cp\u003eThe fresh, fruity one every shop ends up carrying.\u003c\/p\u003e\u003cp\u003eImmortal Aventura Reserve Eau de Cologne is a 16.9 oz barbershop cologne inspired by Creed Aventus, one of the most widely recognised masculine fragrances there is. It is the crowd-pleaser of the range — bright and fruity up front, smoother underneath — and the one clients most often identify without being told. The large bottle makes it practical as a finishing splash on every chair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBroad appeal:\u003c\/strong\u003e the profile most clients respond well to, across ages.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting wear:\u003c\/strong\u003e stays on the skin long after the appointment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShop-size 16.9 oz bottle:\u003c\/strong\u003e economical enough to use on every service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinishing touch:\u003c\/strong\u003e closes a cut, shave or beard trim on a high note.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetail crossover:\u003c\/strong\u003e the bottle clients ask to buy after one application.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eIs it the designer fragrance?\u003c\/h3\u003e\u003cp\u003eNo. It is an inspired-by cologne in the same scent family, made for barbershop use and priced for it.\u003c\/p\u003e\u003ch3\u003eHow does it compare to the Reserve 01?\u003c\/h3\u003e\u003cp\u003eAventura is the fruity, fresh option; Reserve 01 is sweeter and more amber. Carrying both covers most preferences.\u003c\/p\u003e\u003ch3\u003eWhen in the service should it go on?\u003c\/h3\u003e\u003cp\u003eAt the very end, after any balsam, applied to the palms and patted onto the neck.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eNine out of ten clients like it. That is rare enough in fragrance to be worth stocking on its own.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes barbershop colognes, aftershave balsams and professional styling products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. 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It gives clients the loud scent they want with the comfortable finish their skin needs — a combination a straight alcohol splash cannot offer. Pair it with the matching cologne for a layered finish.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoothes after the blade:\u003c\/strong\u003e calms freshly shaved skin instead of stripping it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold fragrance finish:\u003c\/strong\u003e carries the One Million Dollars scent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eComfortable on sensitive skin:\u003c\/strong\u003e the alternative to a high-alcohol splash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz bottle:\u003c\/strong\u003e shop-size for daily service use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLayers with the cologne:\u003c\/strong\u003e matching balsam and cologne make the scent last longer.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eCan I layer this with the matching cologne?\u003c\/h3\u003e\u003cp\u003eYes — balsam first on the shaved area, then cologne to the neck. 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It is the loudest fragrance in the Immortal line and the one younger clients tend to pick without hesitation. The large bottle makes it practical as a finishing splash on every service rather than a special-occasion product.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold, confident scent:\u003c\/strong\u003e a strong masculine profile that clients recognise.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting:\u003c\/strong\u003e carries well past the end of the appointment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz shop bottle:\u003c\/strong\u003e priced and sized for use at the chair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinishing service ready:\u003c\/strong\u003e the closing step on a cut, shave or beard trim.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong retail seller:\u003c\/strong\u003e the fragrance clients most often recognise and buy.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eHow much is too much?\u003c\/h3\u003e\u003cp\u003eOne application to the palms, patted on. 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A balsam is the gentler alternative to a high-alcohol splash: it settles the skin rather than stripping it, which matters on clients who go red after every neck cleanup. Pair it with the matching cologne for a consistent finish.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSettles post-shave skin:\u003c\/strong\u003e calms and refreshes after the blade.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentler than an alcohol splash:\u003c\/strong\u003e the option for clients who flinch at a traditional finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLeaves the Reserve 01 scent:\u003c\/strong\u003e a fragranced finish that matches the cologne.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz service bottle:\u003c\/strong\u003e sized for daily use in the shop.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks for daily home shaving:\u003c\/strong\u003e a straightforward step clients repeat between visits.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eBalsam or splash?\u003c\/h3\u003e\u003cp\u003eSplash for the traditional cold sting, balsam for comfort. 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It is the light, holiday-feeling option in the Immortal range — the one that lands well on clients who find heavy oud and amber colognes too much. Stock it as your warm-weather finishing scent.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright tropical profile:\u003c\/strong\u003e a fresh, easy-wearing scent inspired by island fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGood for clients who dislike heavy scents:\u003c\/strong\u003e light enough not to overwhelm.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz service bottle:\u003c\/strong\u003e sized for daily use at the chair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting wear:\u003c\/strong\u003e stays with the client through the day.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eWhen would I use this over a deeper cologne?\u003c\/h3\u003e\u003cp\u003eWarm weather, daytime clients and anyone who says most colognes are too strong for them.\u003c\/p\u003e\u003ch3\u003eIs it the Creed fragrance?\u003c\/h3\u003e\u003cp\u003eNo — it is an inspired-by cologne in the same family, made for barbershop use and priced accordingly.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt is the bottle that gets used most between May and September, and clients always ask what it is.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes colognes, aftershave balsams and styling products for professional barbershops.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. 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It is a bold, fresh profile with real projection — the one younger clients tend to point at without knowing the name. The 16.9 oz bottle makes it usable as a service splash rather than a retail-only line.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold and fresh:\u003c\/strong\u003e a powerful profile with strong presence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWidely recognised:\u003c\/strong\u003e clients know the scent family, which makes it easy to sell.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting:\u003c\/strong\u003e stays noticeable well after the appointment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz shop size:\u003c\/strong\u003e practical for finishing every service.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eHow much should I use?\u003c\/h3\u003e\u003cp\u003eLess than with a light cologne. Bold fragrances project, so one application to the palms and onto the neck is plenty.\u003c\/p\u003e\u003ch3\u003eIs it the designer fragrance?\u003c\/h3\u003e\u003cp\u003eNo — it is an inspired-by cologne in the same scent family, made for barbershop use.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt is the one teenagers and young men recognise instantly, which makes it a reliable counter seller.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces barbershop colognes, balsams and professional styling products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42807233609770,"sku":"","price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/IMMORTAL_Reserve_04_Eau_De_Cologne_16.9oz_Professional_Barber_Fragrance.jpg?v=1781019965"},{"product_id":"immortal-quick-cooling-6-in-1-clipper-spray-20-29oz","title":"IMMORTAL Quick Cooling 6-In-1 Clipper Spray 20.29oz – Blade Care Cleaner","description":"\u003cp\u003eOne can, the whole blade routine.\u003c\/p\u003e\u003cp\u003eIMMORTAL Quick Cooling 6-in-1 Clipper Spray is a 20.29 oz blade maintenance spray that cleans, cools, lubricates, disinfects and protects clipper and trimmer blades in a single step. Barbers who skip blade care do not notice the cost until their machines start pulling and their blades go dull early. 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Spray the blade, not the motor vents.\u003c\/p\u003e\u003ch3\u003eWill it cool a blade that is already too hot?\u003c\/h3\u003e\u003cp\u003eYes, that is its main use mid-service. If a blade keeps overheating, though, it usually needs cleaning, oiling or replacing.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eNobody wants to stop mid-fade and swap machines because a blade got hot. One can solves it without a routine to remember.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces professional barbering products, from styling and grooming lines to tool maintenance sprays.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42807256842282,"sku":"","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/IMMORTAL_Quick_Cooling_6-In-1_Clipper_Spray_20.29oz_Blade_Care_Solution.jpg?v=1780514206"},{"product_id":"immortal-cream-pomade-platinum-edition-5-07oz","title":"IMMORTAL Platinum Edition Cream Pomade 5.07oz – Natural Shine Styling","description":"\u003cp\u003eControl that still lets the hair look like hair.\u003c\/p\u003e\u003cp\u003eIMMORTAL Cream Pomade Platinum Edition is a 5.07 oz lightweight cream pomade offering flexible hold and a natural, low shine. Cream pomades sit between a styling cream and a traditional pomade: enough hold to shape a side part or a loose quiff, light enough that the client can run a hand through it without lifting the whole style. 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Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42807348887594,"sku":null,"price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_Platinum_Edition_Cream_Pomade_Natural_Shine_Hair_Styling_Product.jpg?v=1781112970"},{"product_id":"immortal-fiber-cream-pomade-5-07oz","title":"IMMORTAL Fiber Cream Pomade 5.07oz – Textured Hold \u0026 Natural Finish","description":"\u003cp\u003eGrit and separation, not glue.\u003c\/p\u003e\u003cp\u003eIMMORTAL Fiber Cream Pomade is a 5.07 oz fibre-based styling product that builds visible texture and separation while staying workable. Fibre products stretch between the fingers and grip the hair in strands, which is what creates the piecey, defined look on textured crops and messy quiffs. 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Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":42807350820906,"sku":null,"price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_Fiber_Cream_Pomade_Textured_Hold_Natural_Finish_Hair_Styling_Product.jpg?v=1781113125"},{"product_id":"immortal-matte-pomade-5-07oz","title":"IMMORTAL Matte Pomade 5.07oz – Strong Hold \u0026 Natural Matte Finish","description":"\u003cp\u003eMaximum control with a dry, natural finish.\u003c\/p\u003e\u003cp\u003eIMMORTAL Matte Pomade is a 5.07 oz strong-hold styling pomade with a true matte finish and no greasy residue. Unlike an oil-based pomade, it is water-soluble in feel and dry in appearance, so it shapes hair firmly while leaving it looking natural. Barbers use it as the workhorse finishing product on modern cuts, fades and textured styles.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLocks the style down:\u003c\/strong\u003e strong hold for structured shapes and sharp finishes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine-free:\u003c\/strong\u003e a matte result that keeps the focus on the cut.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo greasy residue:\u003c\/strong\u003e stays clean on the hair and the client's hands.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture and definition:\u003c\/strong\u003e shapes without stiffness or crunch.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEveryday reliability:\u003c\/strong\u003e the tub you can use on almost any client without thinking.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eMatte pomade or matte wax?\u003c\/h3\u003e\u003cp\u003ePomade spreads more easily and shapes smoothly; wax grips harder and gives more grit. Most barbers keep both and choose by hair type.\u003c\/p\u003e\u003ch3\u003eHow do I apply it for a fade with a textured top?\u003c\/h3\u003e\u003cp\u003eEmulsify in the palms, apply to dry hair from the crown forward, then break the top up with your fingertips.\u003c\/p\u003e\u003ch3\u003eDoes matte mean less hold?\u003c\/h3\u003e\u003cp\u003eNo. Shine and hold are independent — this holds strongly and simply does not reflect light.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt finishes almost any cut in the shop, and clients cannot tell there is product in their hair.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC supplies barbershops with professional styling products, from matte pomades to sea salt sprays and enhancement tints.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. 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It gives you a comb line that stays where you put it, with enough shine to make the finish look deliberate. Strong hold means the shape survives past lunchtime.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHolds a comb line:\u003c\/strong\u003e strong control for side parts and slick backs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural shine:\u003c\/strong\u003e classic pomade finish without looking wet or plastic.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWorks on classic and modern cuts:\u003c\/strong\u003e equally at home on a pompadour or a textured top.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDefined shape:\u003c\/strong\u003e keeps structure through the day rather than collapsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eService-size jar:\u003c\/strong\u003e 5.07 oz for repeated behind-the-chair use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eIs this an oil-based or water-based pomade?\u003c\/h3\u003e\u003cp\u003eIt is a professional styling pomade designed for everyday shop use and normal washing rather than a heavy grease. Check the label if a client specifically wants an oil-based product.\u003c\/p\u003e\u003ch3\u003eHow do I build a proper pompadour with it?\u003c\/h3\u003e\u003cp\u003eBlow-dry the height in first, then apply the pomade to hold it. Product alone will not create lift.\u003c\/p\u003e\u003ch3\u003eHow much on longer hair?\u003c\/h3\u003e\u003cp\u003eTwo fingertips for medium length, emulsified fully, applied from the back forward.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eClassic cuts are back in every shop, and they need a pomade that behaves like a pomade. This is that jar.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces professional pomades, waxes and grooming products for the barbershop trade.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. 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It shapes and defines while staying workable, so the client can push their hair around during the day without the style falling apart. The lightweight formula leaves no greasy film, which is what makes it usable on fine hair as well as thick.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong but flexible:\u003c\/strong\u003e holds the shape while allowing natural movement.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte, natural look:\u003c\/strong\u003e zero shine for a finish that reads as good hair, not product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight formula:\u003c\/strong\u003e control without dragging fine hair down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDefinition on demand:\u003c\/strong\u003e builds texture and separation on crops and fringes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean finish:\u003c\/strong\u003e no residue on hands, comb or pillow.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eHow much should I use on short hair?\u003c\/h3\u003e\u003cp\u003eStart with a fingertip. 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Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":43167135924266,"sku":null,"price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/ImmortalMattePomade-800x800.jpg?v=1754644355"},{"product_id":"immortal-stay-blessed-01-aftershave-cologne-16-9oz","title":"Immortal Stay Blessed 01 Aftershave Cologne 16.9oz Inspired by Amyris Homme","description":"\u003cp\u003eRefresh the skin and set the scent in one step.\u003c\/p\u003e\u003cp\u003eImmortal Stay Blessed 01 Aftershave Cologne is a 16.9 oz post-shave cologne inspired by Amyris Homme, made to refresh skin after shaving while leaving a refined masculine fragrance behind. An aftershave cologne does both jobs at once: the traditional cooling finish of a splash plus a scent worth wearing, which saves a step at the end of a busy service.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo steps in one:\u003c\/strong\u003e post-shave refresh and finishing fragrance from a single bottle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefined woody-leaning profile:\u003c\/strong\u003e inspired by Amyris Homme rather than a mass-market scent.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting on the skin:\u003c\/strong\u003e the fragrance carries past the appointment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz shop bottle:\u003c\/strong\u003e economical for use on every shave.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eWill it sting after a close shave?\u003c\/h3\u003e\u003cp\u003eAn aftershave cologne is a splash-type product, so expect some sting on freshly shaved skin. For sensitive clients, use a balsam first and the cologne on the neck after.\u003c\/p\u003e\u003ch3\u003eAftershave cologne or eau de cologne?\u003c\/h3\u003e\u003cp\u003eThe aftershave cologne is formulated for the post-shave step. The eau de cologne is a straight fragrance for finishing any service.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt removes a step from the shave routine without removing the moment clients remember.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes aftershave colognes, balsams and professional styling products for barbers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":43169348124714,"sku":null,"price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/immortal-nyc-aftershave-spray-stay-blessed-01.jpg?v=1754646551"},{"product_id":"immortal-stay-blessed-02-aftershave-cologne-16-9oz","title":"Immortal Stay Blessed 02 Aftershave Cologne 16.9oz Inspired by Acqua di Gio","description":"\u003cp\u003eCool, clean and safe on every client.\u003c\/p\u003e\u003cp\u003eImmortal Stay Blessed 02 Aftershave Cologne is a 16.9 oz post-shave cologne inspired by Acqua di Gio, combining the refreshing finish of a traditional splash with a clean aquatic fragrance. It is the neutral option in the Stay Blessed line — fresh rather than sweet, so it works on clients of any age and does not clash with whatever they already wear.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefreshes after the blade:\u003c\/strong\u003e the cooling finish clients expect at the end of a shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean aquatic scent:\u003c\/strong\u003e inoffensive on any client, in any season.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLasts through the day:\u003c\/strong\u003e the fragrance stays after the refreshing hit fades.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz bottle:\u003c\/strong\u003e shop size for daily service use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eCan I use it after a bald fade as well as a shave?\u003c\/h3\u003e\u003cp\u003eYes — on the nape and behind the ears where the clipper ran closest. Skip any spot that is actively cut.\u003c\/p\u003e\u003ch3\u003eHow do I reduce the sting for sensitive clients?\u003c\/h3\u003e\u003cp\u003eCold towel first, balsam next, then apply the cologne to the neck rather than the shaved area.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt is the bottle you can use without asking, on any client who sits down.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces barbershop aftershave colognes, balsams and grooming products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":43169795342378,"sku":null,"price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/immortal-nyc-aftershave-spray-stay-blessed-02-scent-profile.jpg?v=1754647267"},{"product_id":"immortal-stay-blessed-03-aftershave-cologne-16-9oz","title":"Immortal Stay Blessed 03 Aftershave Cologne 16.9oz Inspired by Le Male","description":"\u003cp\u003eThe barbershop classic, in a 16.9 oz bottle.\u003c\/p\u003e\u003cp\u003eImmortal Stay Blessed 03 Aftershave Cologne is a 16.9 oz post-shave cologne inspired by Le Male, a fragrance so tied to barbershops that most clients recognise it without being told. It refreshes the skin after a shave and leaves a bold, familiar masculine scent behind. If your clientele skews traditional, this is the bottle they will ask for by smell.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstantly familiar:\u003c\/strong\u003e a scent profile most clients already know and like.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-shave refresh:\u003c\/strong\u003e the classic cooling finish at the end of a shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong and long-lasting:\u003c\/strong\u003e stays on the skin well into the evening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz service bottle:\u003c\/strong\u003e sized for use on every client.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eIs this too old-fashioned for younger clients?\u003c\/h3\u003e\u003cp\u003eIt reads as classic rather than dated, and it is one of the most recognised masculine scents there is. Pair it with a fresher option for variety.\u003c\/p\u003e\u003ch3\u003eWhere do I apply it?\u003c\/h3\u003e\u003cp\u003eTo the palms, then the neck and jaw. Keep it away from any area that is still bleeding or freshly nicked.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eSome scents just smell like a barbershop. This is one of them, and clients respond to it before they think about it.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes aftershave colognes, balsams and styling products for professional barbers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":43170161819690,"sku":null,"price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/immortal-nyc-aftershave-spray-stay-blessed-03.jpg?v=1754647445"},{"product_id":"immortal-stay-blessed-04-aftershave-cologne-16-9oz","title":"Immortal Stay Blessed 04 Aftershave Cologne 16.9oz Inspired by Bond No.9- Lafayette Street","description":"\u003cp\u003eA New York fragrance for the post-shave finish.\u003c\/p\u003e\u003cp\u003eImmortal Stay Blessed 04 Aftershave Cologne is a 16.9 oz post-shave cologne inspired by Bond No.9 Lafayette Street, pairing the refreshing finish of a traditional splash with a modern, luxury-leaning scent. It is the more upmarket option in the Stay Blessed line — the bottle to reach for on premium shave services where the finish should feel like part of what the client paid for.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefreshes the skin:\u003c\/strong\u003e the cooling post-shave finish clients expect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eModern luxury-inspired scent:\u003c\/strong\u003e distinct from the mass-market designer profiles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting fragrance:\u003c\/strong\u003e stays with the client after the service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz bottle:\u003c\/strong\u003e shop-size for regular use at the chair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eShould I keep this for premium services only?\u003c\/h3\u003e\u003cp\u003eMany shops do, using a neutral splash on standard cuts and something distinctive on hot towel shaves.\u003c\/p\u003e\u003ch3\u003eHow do I stop it stinging?\u003c\/h3\u003e\u003cp\u003eApply it to the neck and jaw rather than directly onto the freshly shaved area, or use a balsam first.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003ePremium shaves need a premium finish. A distinctive fragrance is the cheapest way to deliver one.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes aftershave colognes, balsams and professional grooming products for barbershops.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":43170357313578,"sku":null,"price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/immortal-nyc-aftershave-spray-stay-blessed-04.jpg?v=1754647613"},{"product_id":"immortal-stay-blessed-05-aftershave-cologne-16-9oz-long-lasting-scent","title":"Immortal Stay Blessed 05 Aftershave Cologne 16.9oz – Inspired by Gentle Fluidity Gold","description":"\u003cp\u003eWarm, smooth and quietly expensive.\u003c\/p\u003e\u003cp\u003eImmortal Stay Blessed 05 Aftershave Cologne is a 16.9 oz post-shave cologne inspired by Gentle Fluidity Gold, refreshing the skin after a shave while leaving a warm, sophisticated fragrance. It is a softer, closer-wearing scent than the sharp aquatics — the sort clients notice on themselves later in the day rather than something that fills the room. Good for evening bookings and premium services.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarm, refined profile:\u003c\/strong\u003e a smooth fragrance rather than a sharp fresh hit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePost-shave refresh:\u003c\/strong\u003e cleans and revives skin at the end of a shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWears close:\u003c\/strong\u003e present without overwhelming a client's own cologne.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz shop bottle:\u003c\/strong\u003e economical for daily service use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eWhich clients does a warm scent suit?\u003c\/h3\u003e\u003cp\u003eClients who find fresh colognes disappear on them, and anyone booking for an evening event.\u003c\/p\u003e\u003ch3\u003eCan I layer it under a client's own fragrance?\u003c\/h3\u003e\u003cp\u003eKeep it light if they wear their own scent — apply to the neck sparingly so it supports rather than competes.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt smells more expensive than it costs, which is the whole job of a back bar fragrance.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces aftershave colognes, balsams and styling products for the barbershop trade.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":43831676272682,"sku":null,"price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_Stay_Blessed_05_aftershave_cologne_16.9oz_bottle.jpg?v=1763123247"},{"product_id":"immortal-stay-blessed-06-aftershave-cologne-16-9oz-long-lasting-scent","title":"Immortal Stay Blessed 06 Aftershave Cologne 16.9oz – Long-Lasting Scent","description":"\u003cp\u003eFresh, clean and built to stay put.\u003c\/p\u003e\u003cp\u003eImmortal NYC Stay Blessed 06 Aftershave Cologne is a 16.9 oz post-shave cologne combining skin-refreshing performance with a clean, luxury-inspired fragrance. It handles the two things a finishing product has to do: it revives the skin after the blade, and it leaves the client smelling like they have been somewhere good. The shop-size bottle keeps the cost per service low.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean, fresh profile:\u003c\/strong\u003e an easy-wearing scent that suits most clients.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefreshes after shaving:\u003c\/strong\u003e the traditional cooling finish at the end of a service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt to last:\u003c\/strong\u003e the fragrance holds rather than disappearing in an hour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz bottle:\u003c\/strong\u003e sized for use on the shop floor.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eHow many colognes should a shop carry?\u003c\/h3\u003e\u003cp\u003eTwo or three covers most preferences: one fresh, one warm, one distinctive. This one fills the fresh slot.\u003c\/p\u003e\u003ch3\u003eHow should it be applied?\u003c\/h3\u003e\u003cp\u003eInto the palms, then patted on. Never straight onto broken skin or fresh nicks.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eClean scents never lose you a client, and this one costs almost nothing per chair.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes barbershop aftershave colognes, balsams and grooming products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":43831688298538,"sku":null,"price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_Stay_Blessed_06_aftershave_cologne_16.9oz_bottle...jpg?v=1763123913"},{"product_id":"immortal-stay-blessed-07-aftershave-cologne-16-9oz-long-lasting-scent","title":"Immortal Stay Blessed 07 Aftershave Cologne 16.9oz – Long-Lasting Scent","description":"\u003cp\u003eBright citrus that wakes the skin up.\u003c\/p\u003e\u003cp\u003eImmortal NYC Stay Blessed 07 Aftershave Cologne is a 16.9 oz post-shave cologne with a vibrant citrus-floral fragrance, made to refresh the skin after shaving while layering a bright scent over the finish. Citrus profiles are the natural match for a shave: they read clean and sharp, which is exactly how a client should feel walking out after a hot towel service.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBright citrus-floral scent:\u003c\/strong\u003e fresh and lively rather than heavy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefreshes post-shave:\u003c\/strong\u003e revives the skin at the end of the service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong-lasting:\u003c\/strong\u003e the fragrance stays after the initial cool hit.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz shop bottle:\u003c\/strong\u003e practical for regular use behind the chair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eDo citrus scents fade faster?\u003c\/h3\u003e\u003cp\u003eCitrus notes are lighter by nature, which is why they open bright and settle into the base. Applying to the neck rather than the face helps them last.\u003c\/p\u003e\u003ch3\u003eBest time of year for this one?\u003c\/h3\u003e\u003cp\u003eSpring and summer, and any time the shop wants something lighter than a warm amber cologne.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eA citrus splash after a hot towel shave is the most refreshing thirty seconds in the shop.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces aftershave colognes, balsams and professional grooming products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":43831699767338,"sku":null,"price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_Stay_Blessed_07_aftershave_cologne_16.9oz_bottle..jpg?v=1763124309"},{"product_id":"immortal-stay-blessed-08-aftershave-cologne-16-9oz-long-lasting-scent","title":"Immortal Stay Blessed 08 Aftershave Cologne 16.9oz – Long-Lasting Scent","description":"\u003cp\u003eWoody, warm and smooth on the finish.\u003c\/p\u003e\u003cp\u003eImmortal NYC Stay Blessed 08 Aftershave Cologne is a 16.9 oz post-shave cologne built on a luxury-inspired woody-amber fragrance, cleaning and refreshing the skin while leaving a warm scent behind. Woody-amber is the profile that suits autumn and winter bookings and older clients — deeper and rounder than the citrus and aquatic options in the same line.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWarm woody-amber profile:\u003c\/strong\u003e a deeper, smoother alternative to fresh colognes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCleans and refreshes:\u003c\/strong\u003e proper post-shave performance, not just fragrance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLasting scent:\u003c\/strong\u003e stays on the skin into the evening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz service bottle:\u003c\/strong\u003e shop size for daily use.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eWhen would I choose woody-amber over citrus?\u003c\/h3\u003e\u003cp\u003eColder months, evening appointments, and clients who prefer richer fragrances.\u003c\/p\u003e\u003ch3\u003eIs it strong?\u003c\/h3\u003e\u003cp\u003eWarm fragrances build on the skin, so apply lightly and let it settle rather than reapplying.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eHaving a warm option next to a fresh one means every client gets a finish that suits them rather than whatever bottle is nearest.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes aftershave colognes, balsams and styling products for barbershops.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":43831702192170,"sku":null,"price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_Stay_Blessed_08_aftershave_cologne_16.9oz_bottle.jpg?v=1763124524"},{"product_id":"immortal-nyc-smokey-puff-styling-powder-spray-matte-volume-hair-tool","title":"Immortal NYC Smokey Puff Styling Powder Spray – Matte Volume Hair Tool","description":"\u003cp\u003ePowder in a puff bottle — no mess, no clumps.\u003c\/p\u003e\u003cp\u003eImmortal NYC Smokey Puff Styling Powder Spray is a lightweight volumising powder delivered through a puff applicator, so it lands as a fine cloud instead of a lump in your palm. That is the whole advantage: even distribution across the roots for instant lift, matte texture and oil absorption without the buildup a paste leaves behind. 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Short bursts beat one long squeeze.\u003c\/p\u003e\u003ch3\u003eIs it better than a tub powder?\u003c\/h3\u003e\u003cp\u003eIt is cleaner and more even. Tub powders work fine but are easy to overload in one spot.\u003c\/p\u003e\u003ch3\u003eCan clients use it between washes?\u003c\/h3\u003e\u003cp\u003eYes — the oil absorption makes it useful as a quick refresh on day-two hair.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eYou can build volume on a client without getting powder over the cape, the mirror and your hands.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes professional styling powders, waxes and pomades for barbershops.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":44172332892202,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_NYC_Smokey_Puff_Styling_Powder_Spray.webp?v=1773774305"},{"product_id":"immortal-nyc-smokey-puff-styling-powder-spray-matte-volume-black","title":"Immortal NYC Smokey Puff Styling Powder Spray – Matte Volume Black","description":"\u003cp\u003eVolume and tint from one puff.\u003c\/p\u003e\u003cp\u003eImmortal NYC Smokey Puff Styling Powder Spray in the Black Edition is a lightweight volumising powder in a puff applicator, formulated for instant lift, matte texture and oil absorption. It gives the same weightless body as the standard powder with the black finish that works into dark hair without leaving a pale cast at the roots — a real problem when a white powder meets black hair under shop lighting.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo white cast on dark hair:\u003c\/strong\u003e the black edition blends into black and dark brown roots.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant volume:\u003c\/strong\u003e lifts flat hair at the root in seconds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte finish:\u003c\/strong\u003e natural, shine-free texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoaks up oil:\u003c\/strong\u003e keeps hair looking clean and dry through the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeightless hold:\u003c\/strong\u003e flexible control with no greasy buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eDoes the black edition add colour to the hair?\u003c\/h3\u003e\u003cp\u003eIt is a styling powder, not a tint spray. The dark tone stops the powder showing at the roots rather than acting as a colour service.\u003c\/p\u003e\u003ch3\u003eWho should use the black version over the standard?\u003c\/h3\u003e\u003cp\u003eClients with black or very dark hair, where a light powder can look dusty at the scalp.\u003c\/p\u003e\u003ch3\u003eHow much should I apply?\u003c\/h3\u003e\u003cp\u003eShort puffs at the roots and work in with your fingers. Build slowly — powders always look like more once they are worked in.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003ePowder that shows up grey at the roots on a dark-haired client is a bad look in every mirror. This version removes that risk.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces professional styling powders, pomades and finishing products for barbers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":44176783900714,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/ImmortalNYCSmokeyPuffblackstylingpowderspraymattevolume.webp?v=1773849368"},{"product_id":"immortal-nyc-reserve-01-gold-cologne-16-9oz-long-lasting-scent","title":"Immortal NYC Reserve 01 Gold Cologne 16.9oz – Long Lasting Scent","description":"\u003cp\u003eA finishing scent clients ask you to name.\u003c\/p\u003e\u003cp\u003eImmortal NYC Reserve 01 Gold Edition Eau de Cologne is a 16.9 oz barbershop finishing cologne with a Baccarat-inspired profile — airy sweetness over amber warmth. The large bottle is built for shop use: a light application at the end of every cut costs almost nothing per client and is the last thing they notice before they leave. It works equally as a retail bottle for clients who want to wear it properly.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinishes the service:\u003c\/strong\u003e a professional scent to close every cut or shave.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRecognisable profile:\u003c\/strong\u003e airy sweetness with amber warmth, inspired by Baccarat Rouge 540.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLasts on the skin:\u003c\/strong\u003e holds through the day rather than fading in an hour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-volume 16.9 oz bottle:\u003c\/strong\u003e economical for daily use on the floor.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDoubles as retail:\u003c\/strong\u003e clients who smell it in the chair buy it at the counter.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eWhere should I apply it?\u003c\/h3\u003e\u003cp\u003eInto the palms, then to the neck and jaw after the service. Avoid freshly shaved or irritated skin.\u003c\/p\u003e\u003ch3\u003eIs this the same as the designer fragrance?\u003c\/h3\u003e\u003cp\u003eNo. It is an inspired-by fragrance in the same scent family, made for barbershop use at a shop-friendly price.\u003c\/p\u003e\u003ch3\u003eHow many clients does one bottle cover?\u003c\/h3\u003e\u003cp\u003eUsed as a finishing splash, a 16.9 oz bottle covers a large number of services — which is why shops buy this size rather than retail bottles.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eClients remember how they smelled walking out more than they remember the fade. A good finishing cologne is cheap loyalty.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces professional barbershop colognes, aftershave balsams and styling products.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":44176788717610,"sku":null,"price":10.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_NYC_Reserve_01_Gold_Edition_cologne_500ml_long_lasting.webp?v=1773851260"},{"product_id":"immortal-nyc-venom-gold-cologne-16-9oz-oud-inspired-bold-scent","title":"Immortal NYC Venom Gold Cologne 16.9oz – Oud Inspired Bold Scent","description":"\u003cp\u003eThe dark, heavy one for evening clients.\u003c\/p\u003e\u003cp\u003eImmortal NYC Venom Gold Edition Reserve Eau de Cologne is a 16.9 oz barbershop cologne inspired by Creed Oud Zarian, opening with juicy sweetness, moving through a creamy middle and settling into deep musk and woody notes. It is the oud-leaning option in the Immortal cologne range — the one to use on clients who find fresh citrus colognes too light. Shop-size bottle, service-priced.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold oud-inspired profile:\u003c\/strong\u003e sweet opening into creamy, musky and woody depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStays on the skin:\u003c\/strong\u003e a long-lasting finish that carries into the evening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDistinct from your other colognes:\u003c\/strong\u003e gives clients a real choice at the end of a cut.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e16.9 oz bottle:\u003c\/strong\u003e high-volume size for shop use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRetail crossover:\u003c\/strong\u003e the fragrance clients most often ask to buy.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eWhich clients suit an oud fragrance?\u003c\/h3\u003e\u003cp\u003eClients who prefer heavier, warmer scents and anyone who says fresh colognes disappear on them within the hour.\u003c\/p\u003e\u003ch3\u003eHow much should I apply?\u003c\/h3\u003e\u003cp\u003eLess than a fresh cologne. Oud-style fragrances project strongly, so one light application is enough.\u003c\/p\u003e\u003ch3\u003eShould I carry more than one cologne?\u003c\/h3\u003e\u003cp\u003eTwo is the usual answer: one fresh, one deep. It covers most preferences without tying up cash in stock.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt is the bottle clients pick up off the counter after smelling it once in the chair.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes professional colognes, aftershave balsams and styling products for barbershops.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":44176795795498,"sku":null,"price":10.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/ImmortalNYCVenomGoldEditioncologne16.9ozoudinspiredfragrance.webp?v=1773851765"},{"product_id":"immortal-hard-black-hair-enhancement-tint-spray-250ml-temporary-color","title":"Immortal Hard Black Hair Enhancement Tint Spray 250ml – Temporary Color","description":"\u003cp\u003eBlack coverage that lands in seconds.\u003c\/p\u003e\u003cp\u003eImmortal Hard Black Hair Enhancement Tint Spray is a 250 ml temporary colour spray for concealing grey, filling thin spots and darkening hairlines, fades and beards in a deep black. It dries quickly and resists water, so the colour stays where you put it rather than streaking when the client sweats. Because it is temporary, it gives the visual result of a colour service without the commitment or the processing time.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep black coverage:\u003c\/strong\u003e hides grey and blends patchy areas instantly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSharper hairlines:\u003c\/strong\u003e darkens and defines the edge after a lineup.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-resistant hold:\u003c\/strong\u003e resists running and transferring onto clothing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDries fast:\u003c\/strong\u003e the client is finished and out of the chair without waiting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFully temporary:\u003c\/strong\u003e shampoos out, so there is no grow-out line.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSize: 250 ml\u003c\/li\u003e\n\u003cli\u003eShade: hard black\u003c\/li\u003e\n\u003cli\u003eType: temporary hair enhancement tint spray\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eBlack or dark brown?\u003c\/h3\u003e\u003cp\u003eUse hard black only on genuinely black hair. On dark brown hair, black reads flat and obvious — the dark brown shade blends better.\u003c\/p\u003e\u003ch3\u003eHow do I protect the client's skin?\u003c\/h3\u003e\u003cp\u003eShield the face and ears, spray in short controlled bursts, and wipe overspray off the skin straight away before it dries.\u003c\/p\u003e\u003ch3\u003eCan I use it on a beard?\u003c\/h3\u003e\u003cp\u003eYes, applied lightly and blended. Heavy application on facial hair is where it starts to look painted.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eSome clients want to look ten years younger without booking a colour. Thirty seconds with a can does it, and they pay for it happily.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes professional styling and enhancement products for barbers, including tint sprays, pomades and waxes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":44581459001386,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_Hard_Black_Temporary_Hair_Enhancement_Tint_Spray_250ml.png?v=1784118951"},{"product_id":"immortal-dark-brown-hair-enhancement-tint-spray-250ml-temporary-color","title":"Immortal Dark Brown Hair Enhancement Tint Spray 250ml – Temporary Color","description":"\u003cp\u003eInstant density for brown hair, straight out of a can.\u003c\/p\u003e\u003cp\u003eImmortal Dark Brown Hair Enhancement Tint Spray is a 250 ml temporary colour spray that conceals grey, fills thinning areas and sharpens hairlines, fades and beards in dark brown. It dries fast and resists water, so it holds through a normal day without running down a client's face or transferring onto a collar. It washes out, which makes it a finishing product rather than a colour commitment.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCovers grey in seconds:\u003c\/strong\u003e instant temporary colour without a colour service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFills thin areas:\u003c\/strong\u003e adds visible density at the temples, crown and part.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSharpens the finish:\u003c\/strong\u003e darkens hairlines and beard edges for a crisper shape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStays put:\u003c\/strong\u003e the water-resistant formula resists running and transfer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo commitment:\u003c\/strong\u003e temporary colour that shampoos out.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSize: 250 ml\u003c\/li\u003e\n\u003cli\u003eShade: dark brown\u003c\/li\u003e\n\u003cli\u003eType: temporary hair enhancement tint spray\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eHow do I stop it looking like paint?\u003c\/h3\u003e\u003cp\u003eSpray in short bursts from a distance, build the colour in layers, and blend the edges with a brush or your fingertips.\u003c\/p\u003e\u003ch3\u003eCan it go on a beard?\u003c\/h3\u003e\u003cp\u003eYes — it is used to even out patchy beards and grey through the moustache. Keep it light and blend the edges.\u003c\/p\u003e\u003ch3\u003eDoes it wash out completely?\u003c\/h3\u003e\u003cp\u003eIt is a temporary tint designed to shampoo out. Warn clients not to touch their hair in the rain until it has set.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt is the fastest \"before and after\" in the shop, and it sells itself the moment the client sees the mirror.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces professional barbering styling products including tint sprays, waxes, pomades and texturisers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":44581552619562,"sku":null,"price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/ImmortalDarkBrownHairEnhancementTintSpray250ml......jpg?v=1784120278"},{"product_id":"immortal-nyc-the-eternity-pomade-gel-150ml-high-hold-shine-styling","title":"Immortal NYC The Eternity Pomade Gel 150ml – High Hold Shine Styling","description":"\u003cp\u003eSharp, shiny and set for the day.\u003c\/p\u003e\u003cp\u003eImmortal NYC The Eternity Pomade Gel is a 150 ml water-based pomade gel offering high hold with a medium-to-high shine. 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Use it for slick backs, hard parts and any finish that has to look glossy and stay put.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh hold:\u003c\/strong\u003e keeps slick styles and hard parts in place all day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMedium-to-high shine:\u003c\/strong\u003e a sleek, polished finish for classic looks.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater-based:\u003c\/strong\u003e washes out easily without heavy build-up.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean definition:\u003c\/strong\u003e holds comb lines and structured shapes crisply.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e150 ml jar:\u003c\/strong\u003e service size for the station.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003ePomade gel or standard pomade?\u003c\/h3\u003e\u003cp\u003eA pomade gel sets harder and shines brighter. A cream or wax pomade stays more workable through the day.\u003c\/p\u003e\u003ch3\u003eHow do I apply it for a slick back?\u003c\/h3\u003e\u003cp\u003eEmulsify in the palms, apply to damp hair from the hairline back, comb through, and let it set undisturbed.\u003c\/p\u003e\u003ch3\u003eDoes it flake?\u003c\/h3\u003e\u003cp\u003eNot when applied to damp hair. Flaking comes from layering it onto dry, already-product-loaded hair.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eThe wet-look slick back never fully goes away, and this is the jar that produces it without a mess at the basin.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes professional barbering styling products, from water-based pomade gels to sea salt texturisers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":44585423274026,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/ImmortalNYCTheEternityPomadeGel150mlHighHoldWater-BasedHairStylingPomade.webp?v=1784201559"},{"product_id":"immortal-nyc-dry-matte-finish-pomade-150ml-strong-hold-styling-wax","title":"Immortal NYC Dry Matte Finish Pomade 150ml – Strong Hold Styling Wax","description":"\u003cp\u003eFirm hold, bone-dry finish.\u003c\/p\u003e\u003cp\u003eImmortal NYC Dry Matte Finish Pomade is a 150 ml styling pomade that combines a firm hold with added volume and a completely shine-free result. It is the finishing product for the textured, matte look most barbershop clients are asking for now — structure that stays put, with a dry finish that makes a fresh cut read sharp. It builds body rather than flattening the hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirm hold:\u003c\/strong\u003e holds textured shapes through the day without softening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVolume as well as control:\u003c\/strong\u003e lifts the hair instead of pressing it down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte, shine-free:\u003c\/strong\u003e a natural, dry finish that shows the cut.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean feel:\u003c\/strong\u003e no greasy residue on hands or hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e150 ml tub:\u003c\/strong\u003e a practical size for the station or retail shelf.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eDry matte pomade or sea salt powder?\u003c\/h3\u003e\u003cp\u003ePomade for hold and shape; powder for pure root lift. On flat hair, using both gives the best result.\u003c\/p\u003e\u003ch3\u003eWhich hair does it suit?\u003c\/h3\u003e\u003cp\u003eShort to medium textured cuts, crops and quiffs on straight or wavy hair.\u003c\/p\u003e\u003ch3\u003eWet or dry application?\u003c\/h3\u003e\u003cp\u003eDry hair for maximum texture. On damp hair it behaves more like a control product and less like a texturiser.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eThe matte textured crop is the most-requested cut on most price lists. This is the product that finishes it correctly.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC makes professional styling pomades, waxes and powders for barbers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":44585432547370,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/ImmortalNYCDryMatteFinishPomade150mlStrongHoldMatteStylingPomade.webp?v=1784202524"},{"product_id":"immortal-nyc-hypnotic-hair-wax-gel-150ml-strong-hold-low-shine","title":"Immortal NYC Hypnotic Hair Wax Gel 150ml – Strong Hold Low Shine","description":"\u003cp\u003eGel strength, wax control, low shine.\u003c\/p\u003e\u003cp\u003eImmortal NYC Hypnotic Hair Wax Gel is a 150 ml gel-and-wax hybrid delivering firm, long-lasting hold with a natural low-shine finish and moisture resistance. The hybrid formula is the point: you get the sharp definition of a gel with the workability of a wax, so the style sets clean but does not turn brittle. It carries one of the Immortal NYC signature fragrances.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFirm, long-lasting hold:\u003c\/strong\u003e keeps defined styles locked through the day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-shine finish:\u003c\/strong\u003e definition without an obvious wet look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResists moisture:\u003c\/strong\u003e helps the style survive humidity and sweat.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGel and wax in one:\u003c\/strong\u003e sharper than a wax, more workable than a gel.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSignature fragrance:\u003c\/strong\u003e finishes the service with a scent clients notice.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eWill it go crunchy like a gel?\u003c\/h3\u003e\u003cp\u003eThe wax content is there to prevent that. Applied in a normal amount it sets firm without the shell a pure gel leaves.\u003c\/p\u003e\u003ch3\u003eWhat styles does it suit?\u003c\/h3\u003e\u003cp\u003eSharp side parts, defined shapes and clean short cuts that need to stay exactly as set.\u003c\/p\u003e\u003ch3\u003eDamp or dry?\u003c\/h3\u003e\u003cp\u003eDamp hair for the cleanest set and easiest distribution.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt covers the clients who want gel-level hold but hate how gel feels, which is a bigger group than most product lines admit.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces professional styling products for barbers, including waxes, gels, pomades and colognes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":44585439461418,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/ImmortalNYCHypnoticHairWaxGel150mlStrongHoldLowShineStylingWax.webp?v=1784203380"},{"product_id":"immortal-nyc-aventus-hair-wax-150ml-flexible-hold-natural-finish","title":"Immortal NYC Aventus Hair Wax 150ml – Flexible Hold Natural Finish","description":"\u003cp\u003eShape it, touch it, shape it again.\u003c\/p\u003e\u003cp\u003eImmortal NYC Aventus Hair Wax is a 150 ml styling wax offering flexible hold with a natural finish, made for clients who want their hair controlled but not locked. It shapes and defines without stiffness or visible residue, so hair stays touchable and can be restyled through the day. 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Flexible wax gives them shape they can live with.\u003c\/p\u003e\u003ch3\u003eCan I use it under a blow-dry?\u003c\/h3\u003e\u003cp\u003eBetter after. Blow-dry the shape in first, then use the wax to define and hold it.\u003c\/p\u003e\u003ch3\u003eHow much is enough?\u003c\/h3\u003e\u003cp\u003eA fingertip for short hair, emulsified until slick before it touches the head.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eHalf the complaints about styling products come down to stiffness. This one solves that without giving up hold.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces professional grooming products for barbershops, including styling waxes, pomades and texturisers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":44585445359658,"sku":null,"price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/ImmortalNYCAventusHairWax150mlFlexibleHoldNaturalFinishStylingWax.webp?v=1784204068"},{"product_id":"immortal-nyc-chaos-sea-salt-spray-250ml-texture-volume-spray","title":"Immortal NYC Chaos Sea Salt Spray 250ml – Texture \u0026 Volume Spray","description":"\u003cp\u003eBeach texture, straight from a spray bottle.\u003c\/p\u003e\u003cp\u003eImmortal NYC Chaos Sea Salt Spray is a 250 ml lightweight texturising spray formulated with natural sea salt to enhance waves, define curls and add fullness with a matte finish. Salt spray works by roughening the hair surface slightly so strands grip each other, which is what creates that undone, lived-in texture. 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On dry hair it gives instant grit and a rougher finish.\u003c\/p\u003e\u003ch3\u003eWill it dry the hair out?\u003c\/h3\u003e\u003cp\u003eSalt is drying by nature. Clients using it daily should condition regularly, especially with longer hair.\u003c\/p\u003e\u003ch3\u003eDoes it work on straight hair?\u003c\/h3\u003e\u003cp\u003eIt adds grip and body, but it will not create waves that were never there. It works best on hair with some natural movement.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eIt is the fastest way to make a medium-length cut look like it does in the photo the client showed you.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces professional styling products for barbers, including the Chaos sea salt texturising range.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. 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Sea salt is what creates the gritty, thickened feel that makes fine hair behave and textured cuts look fuller. It stays flexible enough to reshape during the day, so the messy look does not set into a helmet.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFuller-feeling hair:\u003c\/strong\u003e sea salt thickens and grips each strand for more apparent density.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra strong hold:\u003c\/strong\u003e keeps textured, messy styles standing all day.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte finish:\u003c\/strong\u003e a natural, shine-free look that suits modern cuts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable:\u003c\/strong\u003e reshape with your fingers without adding more product.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo heavy residue:\u003c\/strong\u003e control without weighing the hair down.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eIs sea salt drying on the hair?\u003c\/h3\u003e\u003cp\u003eSalt-based texturisers do dry the hair out, which is what creates the grip. 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Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":44588302336042,"sku":null,"price":11.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/ImmortalNYCChaosSeaSaltPomade100mlExtraStrongHoldMatteHairPomade.webp?v=1784292470"},{"product_id":"immortal-nyc-chaos-sea-salt-hair-powder-20g-extra-strong-matte-hold","title":"Immortal NYC Chaos Sea Salt Hair Powder 20g – Extra Strong Matte Hold","description":"\u003cp\u003eTwenty grams that make thin hair look twice as thick.\u003c\/p\u003e\u003cp\u003eImmortal NYC Chaos Sea Salt Hair Powder is a 20 g volumising styling powder with sea salt minerals, giving extra strong hold and a matte finish with almost no weight. You tap it at the roots, work it in, and the hair lifts and grips instantly. It is the fastest fix in the shop for flat, fine or limp hair.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant lift at the root:\u003c\/strong\u003e volume where waxes and pomades cannot reach.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThickens the feel of the hair:\u003c\/strong\u003e sea salt minerals grip each strand for more body.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtra strong hold:\u003c\/strong\u003e keeps messy, textured styles in shape.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCompletely matte:\u003c\/strong\u003e a natural, dry finish with zero shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeightless:\u003c\/strong\u003e texture and hold without the heaviness of a paste.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eSpecifications\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eSize: 20 g\u003c\/li\u003e\n\u003cli\u003eFinish: matte\u003c\/li\u003e\n\u003cli\u003eType: sea salt volumising hair powder\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eHow do I apply it without overdoing it?\u003c\/h3\u003e\u003cp\u003eTap a small amount onto dry roots or into your palms, then work it through. Powder wax is unforgiving when overloaded.\u003c\/p\u003e\u003ch3\u003eDry hair only?\u003c\/h3\u003e\u003cp\u003eYes. On damp hair it clumps instead of dispersing.\u003c\/p\u003e\u003ch3\u003eCan I use it with other products?\u003c\/h3\u003e\u003cp\u003ePowder at the root, wax or pomade through the ends is a standard combination for volume plus shape.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eNothing else in the shop produces a visible result that fast. Clients feel the lift before they even look up.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC produces professional styling products for barbers, including the Chaos sea salt line of powders, pomades and shampoos.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":44588325175338,"sku":null,"price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/Immortal_NYC_Chaos_Sea_Salt_Hair_Powder_20g_Extra_Strong_Hold_Matte_Styling_Powder....................................................jpg?v=1784294154"},{"product_id":"immortal-nyc-chaos-sea-salt-detox-shampoo-texture-volume-cleanse","title":"Immortal NYC Chaos Sea Salt Detox Shampoo – Texture \u0026 Volume Cleanse","description":"\u003cp\u003eStrip out the buildup, keep the texture.\u003c\/p\u003e\u003cp\u003eImmortal NYC Chaos Sea Salt Detox Shampoo is a professional cleansing shampoo with sea salt minerals, made to clear product buildup, excess oil and grime from the hair and scalp while enhancing natural texture and volume. Barbers use a detox shampoo at the basin before a cut on clients who wear daily product, because you cannot see a true texture or a true length through a week of wax. It cleans without stripping the hair dry.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eClears heavy product buildup:\u003c\/strong\u003e removes wax, powder and pomade residue clients cannot wash out at home.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalanced cleansing:\u003c\/strong\u003e deep-cleans without leaving hair squeaky and brittle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdds texture and body:\u003c\/strong\u003e sea salt minerals leave hair with more grip and volume.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFresher scalp:\u003c\/strong\u003e cuts oil and grime that build up under daily styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter cutting results:\u003c\/strong\u003e clean hair falls and cuts the way it actually should.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eQuestions Barbers Ask\u003c\/h3\u003e\u003ch3\u003eHow often should a client use a detox shampoo?\u003c\/h3\u003e\u003cp\u003eOnce a week is plenty for most people. Daily use of a deep-cleansing shampoo will dry the hair out.\u003c\/p\u003e\u003ch3\u003eShould I use it before a cut?\u003c\/h3\u003e\u003cp\u003eOn clients with heavy product in the hair, yes — buildup changes how hair sits and hides your guideline.\u003c\/p\u003e\u003ch3\u003eDo they need conditioner after?\u003c\/h3\u003e\u003cp\u003eRecommend it, especially for longer or chemically treated hair. Deep cleansing removes oils along with the buildup.\u003c\/p\u003e\u003ch3\u003eWhy Barbers Love It\u003c\/h3\u003e\u003cp\u003eProduct buildup makes good cuts look flat. Washing it out at the basin is the difference between a cut that sits and one that sticks.\u003c\/p\u003e\u003ch3\u003eAbout Immortal NYC\u003c\/h3\u003e\u003cp\u003eImmortal NYC supplies barbershops with professional grooming products, including the Chaos sea salt texturising range.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eYour Barber Connect – Stocked. Connected. Barber Approved. 💈\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFast Shipping\u003c\/li\u003e\n\u003cli\u003eAuthorized Dealer\u003c\/li\u003e\n\u003cli\u003eManufacturer Warranty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Immortal NYC","offers":[{"title":"Default Title","offer_id":44590881144874,"sku":null,"price":8.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/files\/ImmortalNYCChaosSeaSaltDetoxShampooProfessionalTexturizingShampoo.jpg?v=1784294497"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1746\/4233\/collections\/Immortal_NYCYBC.jpg?v=1782820712","url":"https:\/\/www.yourbarberconnectstore.com\/collections\/immortal-nyc.oembed","provider":"Your Barber Connect","version":"1.0","type":"link"}